The Watch Industry

Watches Patek Philippe company opened last week, its second store in China, a point of sale of 13,000 square meters in Shanghai in the former residence of the British Consulate, one of the most superb buildings of the city.

With a spectacular projection 3D “mapping show” on the façade of the Maison Patek Philippe, specially created for the opening ceremony which is located in the Plaza of the culture Waitanyuan in Shanghai, guests had the opportunity to discover Patek Philippe world in Geneva by “mapping show”, which conveys a sense of brand identity and traditions of a recreated universe in the Maison Philippe Patek in Shanghai.

To Thierry Stern, President of the Swiss group:

The company will show its collection of watches worth $16,000 to $240,000. In addition, the company will implement a local service center so that customers can keep their valuable pieces without having to send them abroad.

The brand sold about 55,000 clocks around the world every year, of which 40% is due to Chinese sales, although the majority of sales are made outside of China due to the high luxury tax.

According to the report ofl Wall Street Journal, Patek Philippe He hopes that Chinese demand for luxury watches continue his triumphant career, despite the concern of the market slowdown, on this ship logo which is the Maison Patek Phillippe in Shanghai.

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